2022, ISBN: 9783030659257

[ED: Softcover], [PU: Palgrave Macmillan / Springer International Publishing / Springer, Berlin], Consumers' beliefs and attitudes towards online sales significantly influence buying beha… Mehr…

[ED: Softcover], [PU: Palgrave Macmillan / Springer International Publishing / Springer, Berlin], Consumers' beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships. 1st ed. 2021. 2022. xi, 99 S. XI, 99 p. 2 illus. 210 mm Versandfertig in 6-10 Tagen, DE, [SC: 0.00], Neuware, gewerbliches Angebot, Offene Rechnung (Vorkasse vorbehalten)<

2022, ISBN: 9783030659257

[ED: Taschenbuch], [PU: Springer International Publishing], Consumers¿ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the imp… Mehr…

[ED: Taschenbuch], [PU: Springer International Publishing], Consumers¿ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors..., DE, [SC: 0.00], Neuware, gewerbliches Angebot, 112, [GW: 157g], 1st ed. 2021, Banküberweisung, PayPal, [CT: Sonstiges / Sonstiges]<

2022, ISBN: 9783030659257

[ED: Taschenbuch], [PU: Springer International Publishing], Consumers¿ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the imp… Mehr…

[ED: Taschenbuch], [PU: Springer International Publishing], Consumers¿ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors..., DE, [SC: 0.00], Neuware, gewerbliches Angebot, 112, [GW: 157g], 1st ed. 2021, Banküberweisung, PayPal, [CT: Sonstiges / Sonstiges]<

2022, ISBN: 9783030659257

Taschenbuch

[ED: Kartoniert / Broschiert], [PU: Springer, Berlin Springer International Publishing Palgrave Macmillan], Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung f… Mehr…

[ED: Kartoniert / Broschiert], [PU: Springer, Berlin Springer International Publishing Palgrave Macmillan], Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse, DE, [SC: 0.00], Neuware, gewerbliches Angebot, Taschenbuch, 99, [GW: 154g], 1. Auflage 2021, Banküberweisung, PayPal, [CT: Englischsprachige Bücher / Sonstiges - Englisch]<

2021, ISBN: 9783030659257

*Online Impulse Buying and Cognitive Dissonance* - Examining the Effect of Mood on Consumer Behaviour. 1st ed. 2021 / Taschenbuch für 64.19 € / Aus dem Bereich: Bücher, Wissenschaft, Wirt… Mehr…

*Online Impulse Buying and Cognitive Dissonance* - Examining the Effect of Mood on Consumer Behaviour. 1st ed. 2021 / Taschenbuch für 64.19 € / Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft Medien > Bücher nein Buch (kartoniert) Hardcover;Sozialwissenschaften, Recht, Wirtschaft;Werbung, Marketing, Springer International Publishing<