2010, ISBN: 9783642143380

The current shift in demographics ? aging and shrinking populations ? in many countries around the world presents a major challenge to companies and societies alike. One particularly esse… Mehr…

The current shift in demographics ? aging and shrinking populations ? in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called ?graying market? or ?silver market?, the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety of industries and countries, including the lead market Japan. The current shift in demographics ? aging and shrinking populations ? in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called ?graying market? or ?silver market?, the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety of industries and countries, including the lead market Japan. Inhoud: Taal: Engels; Bindwijze: E-book; Druk: 2; Verschijningsdatum: november 2010; Ebook formaat: Adobe ePub; Illustraties: Nee; Betrokkenen: Redacteur: Florian Kohlbacher; Co-redacteur: Cornelius Herstatt; Uitgever: Springer; Lees mogelijkheden: Lees dit ebook op: Android (smartphone en tablet) | Kobo e-reader | Desktop (Mac en Windows) | iOS (smartphone en tablet) | Windows (smartphone en tablet); Ebook formaat: Adobe ePub; EAN: Overige kenmerken: Studieboek: Nee; Verpakking hoogte: 33 mm; Engels | Druk: 2 | E-book | 9783642143380, Managementboeken, Sales & Marketing, Klantenservice, Mens & Maatschappij, Sociologie, Bevolking & Demografie, Economie & Financiën, Arbeidseconomie, Springer<

2010, ISBN: 9783642143380

The current shift in demographics ? aging and shrinking populations ? in many countries around the world presents a major challenge to companies and societies alike. One particularly esse… Mehr…

The current shift in demographics ? aging and shrinking populations ? in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called ?graying market? or ?silver market?, the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety of industries and countries, including the lead market Japan. Inhoud: Taal: Engels; Bindwijze: E-book; Druk: 2; Verschijningsdatum: november 2010; Ebook formaat: Adobe ePub; Illustraties: Nee; Betrokkenen: Redacteur: Florian Kohlbacher; Co-redacteur: Cornelius Herstatt; Uitgever: Springer; Lees mogelijkheden: Lees dit ebook op: Android (smartphone en tablet) | Kobo e-reader | Desktop (Mac en Windows) | iOS (smartphone en tablet) | Windows (smartphone en tablet) | Overige e-reader; Ebook formaat: Adobe ePub; EAN: Overige kenmerken: Studieboek: Ja; Verpakking hoogte: 33 mm; Engels | Druk: 2 | E-book | 9783642143380, Boeken, Mens & Maatschappij, Sociologie, Bevolking & Demografie, Economie & Financien, Managementboeken, Politieke economie, Arbeidseconomie, Klantenservice, Sales & Marketing, Springer<

ISBN: 9783642143380

The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike. One particularly esse… Mehr…

The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of th The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of th Business & Industrial > Advertising & Marketing, Springer<

2010, ISBN: 9783642143380

Marketing and Innovation in the Aging Society, eBooks, eBook Download (PDF), Auflage, [PU: Springer-Verlag], [ED: 2], Springer-Verlag, 2010

2010, ISBN: 9783642143380

Marketing and Innovation in the Aging Society, eBooks, eBook Download (PDF), 2nd ed. 2011, [PU: Springer Berlin], Springer Berlin, 2010