2015, ISBN: 9783319201818
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Advances in National Brand and Private Label Marketing | Second International Conference, 2015 | Francisco Martinez-Lopez (u. a.) | Taschenbuch | Springer Proceedings in Business and Economics | 2015 - Taschenbuch
2015, ISBN: 9783319201818
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Advances in National Brand and Private Label Marketing / Second International Conference, 2015 / Francisco Martinez-Lopez (u. a.) / Taschenbuch / Springer Proceedings in Business and Economics / 2015 - Taschenbuch
2015, ISBN: 9783319201818
[ED: Taschenbuch], [PU: Springer-Verlag GmbH], This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range… Mehr…
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Advances in National Brand and Private Label Marketing Second International Conference, 2015 - neues Buch
2015, ISBN: 3319201816
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2015, ISBN: 9783319201818
[ED: Softcover], [PU: Springer / Springer International Publishing / Springer, Berlin], This book presents the latest research and recent studies in the field of national brand and privat… Mehr…
Martinez-Lopez, Francisco:
Advances in National Brand and Private Label Marketing | Second International Conference, 2015 | Francisco Martinez-Lopez (u. a.) | Taschenbuch | Springer Proceedings in Business and Economics | 2015 - Taschenbuch2015, ISBN: 9783319201818
[ED: Taschenbuch], [PU: Springer-Verlag GmbH], This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range… Mehr…
Advances in National Brand and Private Label Marketing / Second International Conference, 2015 / Francisco Martinez-Lopez (u. a.) / Taschenbuch / Springer Proceedings in Business and Economics / 2015 - Taschenbuch
2015
ISBN: 9783319201818
[ED: Taschenbuch], [PU: Springer-Verlag GmbH], This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range… Mehr…
2012, ISBN: 9783319201818
[ED: Taschenbuch], [PU: Springer-Verlag GmbH], Neuware - This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a … Mehr…
Advances in National Brand and Private Label Marketing Second International Conference, 2015 - neues Buch
2015, ISBN: 3319201816
Kartoniert / Broschiert Organisationspsychologie, Psychologie / Organisationspsychologie, Arbeitspsychologie, Psychologie / Arbeitspsychologie, Psychologie / Führung, Betrieb, Organisati… Mehr…
Bibliographische Daten des bestpassenden Buches
Autor: | |
Titel: | |
ISBN-Nummer: |
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona.
Detailangaben zum Buch - Advances in National Brand and Private Label Marketing
EAN (ISBN-13): 9783319201818
ISBN (ISBN-10): 3319201816
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2015
Herausgeber: Springer International Publishing
Buch in der Datenbank seit 2015-07-11T15:13:00+02:00 (Vienna)
Detailseite zuletzt geändert am 2023-04-19T16:27:34+02:00 (Vienna)
ISBN/EAN: 9783319201818
ISBN - alternative Schreibweisen:
3-319-20181-6, 978-3-319-20181-8
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: carl martin, juan martin, abad, lopez, francis martin, francisco, carlos martinez
Titel des Buches: international marketing, national, international economics, brand book, mann brand, private
Daten vom Verlag:
Autor/in: Francisco J. Martínez-López; Juan Carlos Gázquez-Abad; Raj Sethuraman
Titel: Springer Proceedings in Business and Economics; Advances in National Brand and Private Label Marketing - Second International Conference, 2015
Verlag: Springer; Springer International Publishing
211 Seiten
Erscheinungsjahr: 2015-06-12
Cham; CH
Gedruckt / Hergestellt in Niederlande.
Sprache: Englisch
106,99 € (DE)
109,99 € (AT)
118,00 CHF (CH)
POD
XI, 211 p. 23 illus., 5 illus. in color.
BC; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; assortment decision; brand manufacturer; brand strategy; consumer preference; private label portfolio; private label pricing; private label promotion; store brands; Marketing; Work and Organizational Psychology; E-Business; Business Strategy and Leadership; Arbeits-, Wirtschafts- und Organisationspsychologie; E-Commerce: geschäftliche Aspekte; Strategisches Management; EA
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona.Presents the latest research findings on the topic of national brand and private label marketing Includes interdisciplinary contributions from a wide variety of areas Highlights consumer behaviour after the global crisis Includes supplementary material: sn.pub/extras
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