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This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International… Mehr…
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Fourth International Conference, 2017, Buch, Softcover, 1st ed. 2017, [PU: Springer International Publishing], Springer International Publishing, 2017
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2017, ISBN: 9783319597003
[ED: Softcover], [PU: Springer / Springer International Publishing / Springer, Berlin], This book presents the latest research on national brand and private label marketing - a collection… Mehr…
Herausgegeben:Gázquez-Abad, Juan Carlos Martínez-López, Francisco J. Yagüe-Guillén, María Jesús Ailawadi, Kusum L.:
Advances in National Brand and Private Label Marketing - Taschenbuch2017, ISBN: 9783319597003
[ED: Softcover], [PU: Springer / Springer International Publishing / Springer, Berlin], This book presents the latest research on national brand and private label marketing - a collection… Mehr…
2017
ISBN: 9783319597003
This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International… Mehr…
2017, ISBN: 9783319597003
Taschenbuch
[ED: Kartoniert / Broschiert], [PU: Springer International Publishing], Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Presents the l… Mehr…
2017, ISBN: 9783319597003
Taschenbuch
Fourth International Conference, 2017, Buch, Softcover, 1st ed. 2017, [PU: Springer International Publishing], Springer International Publishing, 2017
Bibliographische Daten des bestpassenden Buches
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This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships.
Detailangaben zum Buch - Advances in National Brand and Private Label Marketing
EAN (ISBN-13): 9783319597003
ISBN (ISBN-10): 3319597000
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2017
Herausgeber: Springer International Publishing
Buch in der Datenbank seit 2017-05-14T13:48:21+02:00 (Vienna)
Detailseite zuletzt geändert am 2023-03-10T17:01:18+01:00 (Vienna)
ISBN/EAN: 9783319597003
ISBN - alternative Schreibweisen:
3-319-59700-0, 978-3-319-59700-3
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: juan maria martinez, abad, kuß, lopez, francis martin, francisco, jesus, guillen, carlos martinez
Titel des Buches: international marketing, 2017, international economics
Daten vom Verlag:
Autor/in: Francisco J. Martínez-López; Juan Carlos Gázquez-Abad; Kusum L. Ailawadi; María Jesús Yagüe-Guillén
Titel: Springer Proceedings in Business and Economics; Advances in National Brand and Private Label Marketing - Fourth International Conference, 2017
Verlag: Springer; Springer International Publishing
210 Seiten
Erscheinungsjahr: 2017-06-23
Cham; CH
Gedruckt / Hergestellt in Niederlande.
Sprache: Englisch
106,99 € (DE)
109,99 € (AT)
118,00 CHF (CH)
POD
XI, 210 p. 15 illus., 6 illus. in color.
BC; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; assortment decision; brand manufacturer; brand strategy; consumer preference; private label portfolio; private label pricing; Marketing; Work and Organizational Psychology; E-Business; Business Strategy and Leadership; Arbeits-, Wirtschafts- und Organisationspsychologie; E-Commerce: geschäftliche Aspekte; Strategisches Management; EA
Part I: Consumer Behavior I.- Part II: Branding.- Part III: Social Media and Online Context.- Part IV: Consumer Behavior II.- Part V: Strategic Issues and Theoretical Research.Presents the latest research findings on national brand and private label marketing Includes interdisciplinary contributions from a wide variety of areas Highlights consumer behaviour after the global crisis
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