2015, ISBN: 9783319201825
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, gen… Mehr…
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2015, ISBN: 9783319201825
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, gen… Mehr…
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ISBN: 9783319201825
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, gen… Mehr…
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2015, ISBN: 9783319201825
Second International Conference, 2015, eBooks, eBook Download (PDF), [PU: Springer International Publishing], Springer International Publishing, 2015
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2015, ISBN: 9783319201825
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2015, ISBN: 9783319201825
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, gen… Mehr…
2015, ISBN: 9783319201825
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, gen… Mehr…
ISBN: 9783319201825
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, gen… Mehr…
2015, ISBN: 9783319201825
Second International Conference, 2015, eBooks, eBook Download (PDF), [PU: Springer International Publishing], Springer International Publishing, 2015
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Detailangaben zum Buch - Advances in National Brand and Private Label Marketing
EAN (ISBN-13): 9783319201825
ISBN (ISBN-10): 3319201824
Erscheinungsjahr: 2015
Herausgeber: Springer International Publishing
Buch in der Datenbank seit 2015-07-11T15:13:00+02:00 (Vienna)
Detailseite zuletzt geändert am 2023-02-09T16:23:56+01:00 (Vienna)
ISBN/EAN: 9783319201825
ISBN - alternative Schreibweisen:
3-319-20182-4, 978-3-319-20182-5
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: carl martin, juan martin, seth, abad, lopez, francis martin, carlos martinez
Titel des Buches: international marketing, private 1970 1979
Daten vom Verlag:
Autor/in: Francisco J. Martínez-López; Juan Carlos Gázquez-Abad; Raj Sethuraman
Titel: Springer Proceedings in Business and Economics; Advances in National Brand and Private Label Marketing - Second International Conference, 2015
Verlag: Springer; Springer International Publishing
211 Seiten
Erscheinungsjahr: 2015-06-03
Cham; CH
Sprache: Englisch
96,29 € (DE)
99,00 € (AT)
118,00 CHF (CH)
Available
XI, 211 p. 23 illus., 5 illus. in color.
EA; E107; eBook; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; assortment decision; brand manufacturer; brand strategy; consumer preference; private label portfolio; private label pricing; private label promotion; store brands; C; Marketing; Work and Organizational Psychology; E-Business; Business Strategy and Leadership; Business and Management; Arbeits-, Wirtschafts- und Organisationspsychologie; E-Commerce: geschäftliche Aspekte; Strategisches Management; BC
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona.Presents the latest research findings on the topic of national brand and private label marketing Includes interdisciplinary contributions from a wide variety of areas Highlights consumer behaviour after the global crisis Includes supplementary material: sn.pub/extras
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